During the preliminary study

During the preliminary study

According towards the marketing approach (Kotler and even Armstrong 2004), it is definitely important for any planning associated with the services to be given by the marina (as well as by every other organization) – to start off with comprehension of the needs and desires associated with the target market. In this way, it will be possible to supply the wants of the target sector in a good manner that will gratify that.
In the course of the course of the particular preliminary investigation (Raviv, 2001), which analyzed customer full satisfaction with the services on the marinas in Israel, keepers of sailing vessels were expected about the blend of services given with the marina. Using some sort of aspect analysis, we discovered six to eight factors that make clear 69 percent of this differences of all the products of which comprised this sample (see Appendix A new for the particular detailed results of typically the factor analysis). The factors were:
Safety and professionalism, value of parking, price of participant club, environment protection plus hygiene, crowding, ease of access, and even use of information.
The primary factor, safety and professionalism and reliability, was made up of of the particular following items in often the questionnaire: Professionalism of costa employees, information of riva employees, courtesy shown by simply employees, safety of riva as a place for you to leave boats, safe practices of marina as a host to enjoyment, and complianc