Throughout the preliminary study

Throughout the preliminary study

According to the marketing approach (Kotler plus Armstrong 2004), it will be important for the planning connected with the services for being supplied by the marina (as well as by some other organization) – to start off with a knowledge of this needs and desires regarding the target market. In this way, it will turn out to be possible to supply the wants of the target market in some sort of manner of which will meet the idea.
While in the course of the particular preliminary review (Raviv, 2001), which analyzed customer satisfaction with the services in the marinas in Israel, owners of sailing vessels have been expected about the combination of services offered with the marina. Using a new component analysis, we discovered half a dozen factors that describe 69 percent of the particular distinctions of all of the objects the fact that comprised the particular list of questions (see Appendix Some sort of for this detailed results of often the factor analysis). The elements were:
Safety and professionalism and trust, value of parking, value of fellow member club, ecological protection in addition to personal hygiene, crowding, ease of accessibility, and even use of information.
The very first factor, basic safety and seriousness, was comprised of the adhering to items in typically the questionnaire: Professionalism and trust of marina employees, expertise of yacht club employees, politeness shown by simply employees, security of marina as a new place for you to leave