During the course of the preliminary study

During the course of the preliminary study

According towards the marketing approach (Kotler plus Armstrong 2004), it is important for the planning connected with the services to get supplied by the marina (as well as by some other organization) – to begin with an understanding of often the needs and desires connected with the target market. In building of way, it will become possible to supply the needs of the target sector in the manner that will will fulfill that.
Through the course of this preliminary review (Raviv, 2001), which analyzed customer total satisfaction with the services in the marinas in Israel, owners of sailing vessels have been asked about the combination of services presented on the marina. Using some sort of component analysis, we found six factors that reveal 69 percent of often the distinctions of all of the things that comprised this set of questions (see Appendix A new for typically the detailed results of typically the factor analysis). The variables were:
Safety and professionalism and trust, value of parking, value of fellow member club, environmental protection together with hygiene, crowding, ease of gain access to, in addition to use of info.
The first factor, safety and professionalism, was made of the particular right after things in this questionnaire: Professionalism and reliability of costa employees, information of riva employees, good manners show