During the preliminary study

During the preliminary study

According towards the marketing approach (Kotler together with Armstrong 2004), it will be important for the planning of the services to be offered by the marina (as well as by every other organization) – to commence with an understanding of the particular needs and desires of the target market. In that way, it will be possible to supply the needs of the target marketplace in the manner that will will fulfill this.
In the course of the course of typically the preliminary review (Raviv, 2001), which analyzed customer pleasure with the services with the marinas in Israel, keepers of sailing vessels have been expected about the mix of services presented on the marina. Using the aspect analysis, we observed six to eight factors that clarify 69 percent of this variances of the goods of which comprised typically the set of questions (see Appendix A good for the particular detailed results of the factor analysis). The elements were:
Safety and professionalism and trust, value of parking, benefit of new member club, environment protection and even personal hygiene, crowding, ease of admittance, and use of facts.
The initial factor, basic safety and professionalism, was made up of this pursuing objects in often the questionnaire: Professionalism and reliability of riva employees, know-how of marina employees, service shown by simply employees, basic safety of yacht club as some sort of place to leave boats, protection of marina as a place of fun, and compliance along with